One of the most effective ways to evoke emotion from people is colour. It is a great skill of a designer to know the effect of each colour as well and when best to use them.

Most people will know the cultural association of green or red, but do you know the effects of low or high saturation purple?

https://www.creativebloq.com/web-design/12-colours-and-emotions-they-evoke-61515112

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https://declankay.com/