Key Deliverables:

  • Bespoke Web Design and Development
  • Property Listings API Application
  • Digital Assets for Social Media
  • Search Engine Optimisation (SEO)
  • Google Data Studio Analytics Reporting
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The design phase began with the creation of wireframe sketches using Balsamiq Mockups, showing the primary navigation and content structure of each page.

Wireframes and Mockup | Almond Valley Property Centre

Wireframes and Mockup | Almond Valley Property Centre

The next phase of the design was to create a mockup using Adobe XD, which shows the final imagery, colours and fonts. The typeface used on the website is Noto Sans, which is used in headings and body font. Noto Sans is a strong and simple font, which builds trust with the user. The font is also easy to read, which lends itself well to passages of text. The colour scheme is predominantly black and white as this ensures easy readability of the text.

Red is introduced in background colours as well as button and element active states, as this ties in with the company logo colours and improves website branding cohesion.

The designs were showcased on Adobe XD, which allowed the client to be involved in the design process and provide feedback whenever they wanted to.

Digital assets were also created for the company’s social media so that the user has a consistent experience on the new website and updated social media account.


The website was developed using WordPress so that the content can be easily maintained to keep content fresh in the future. Some of the main plugins used include ACF Pro and Yoast.

Rental Property Application | Almond Valley Property Centre

Rental Property Application | Almond Valley Property Centre

One of the main features of the website is the latest properties application, which provides customers with available properties. The data is pulled in dynamically from the Zoopla API and this allows the client to maintain the properties on their portal and the company website automatically updates.

The raw data was provided in JSON format, which I then processed and turned into an attractive and easy-to-use application. The data can also get filtered by property type, rent per month and the number of bedrooms to allow customers to find a property that is perfect for them.

Home, Tenants and Landlords Mobile Mockups | Almond Valley Property Centre

Home, Tenants and Landlords Mobile Mockups | Almond Valley Property Centre

The Tenant / Landlord Services were designed to explain the tenancy process in bite-sized chunks. The content is broken down into tabs, tables and slideshows so that the customer can be guided through the process.

The website is optimised for all device types, meaning the user has a great experience on mobile, tablet and desktop. The website also makes use of an SSL security padlock, meaning it is safe and users can trust in the security of the website.

SEO and Analytics Report

I was responsible for the implementation of the on-page and technical SEO – some key considerations include mobile-friendliness and page speed optimisation. A content delivery network (CDN) and image optimisation tool, Twicpics, were used to optimise assets and improve loading times.

Sample Analytics Report | Google Data Studio

Sample Analytics Report | Google Data Studio

Disclaimer – The analytics report shown above is a sample report that highlights the potential insights that can be obtained. Any client data is collated privately and is not shown to the wider public.

Custom events are tracked on the website using Google Tag Manager so the company can track the performance of contact enquiries such as contact forms, emails and telephone calls.

After the launch of the website, I created an analytics dashboard so that the performance of the website could be monitored. Almond Valley Property Centre have a better understanding of their customers and how they use the website. Therefore, the client can make better-informed business decisions for their online strategy.

The Results

Within six months of the launch of the new website, I was able to showcase the following results:

Increase in


Increase in


Increase in

What the Client Said:

“The process went very well and the final product was delivered on time and on budget. We are especially happy with the data feed, which pulls in property information from an external website we also use.

We would use Declan again and would recommend him to others.”

– Almond Valley Property Centre

A Selection of Some of my Best Work

I have completed a variety of client projects from a diverse set of industries – as well as a few conceptual projects. Have a look over my portfolio projects and get inspired about our next project.

The White Dress Bridal

The White Dress are a Scottish bridal boutique chain that offers a wide range of dresses and gowns for bridal parties and events.

They required a website that would give them an online home and showcase their range of bridal gowns and accessories.

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The Cou Cou Corner Cocktail Bar

The Cou Cou Corner is a conceptual premium Caribbean cocktail bar based in the city centre of Edinburgh.

They provide a range of Caribbean cocktails and food in addition to live music and masterclasses. The primary target audience is white-collar workers and tourists.

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Money Tree Expense Tracker App

Money Tree is a conceptual expense-tracking app that allows you to monitor your spending and budget more confidently.

The app provides reports that encourages users to budget and identify where suitable changes could be made to achieve better financial health.

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Highland Kilt Connections

Highland Kilt Connections are a highland wear chain that offer a wide range of kilt outfits for hire as well as bespoke made to measure.

They required a website that would provide a new online home for their brand and showcase their extensive range of exclusive tartans.

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Caledonian Airlines UX Design

Caledonian Airlines is a UX design project that I did as part of a professional diploma course from the UX Design Institute.

The project task was to design an intuitive airline booking experience that is based on a deep understanding of target users, which provides the airline with a competitive advantage.

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Front-End Developer with an Eye for Design

I am a Web Developer specialising in front-end development. My strength is turning a design mockup into a dynamic, interactive web application. I enjoy making an app fun and engaging for users, whilst having strategic business goals in mind.

I graduated from Napier University in 2016 and also have a Diploma in UX Design. My agency and freelance experience mean I can offer your company a diverse skillset covering web development, digital design and SEO.

Learn More About Me

Ready to Work Together?

Do you have a project that you want to work together on or want to hire me as part of your team? If so, I would love to hear from you.