Key Deliverables:

  • Bespoke Web Design and Development
  • Kilt Outfit and Tartan Gift Finder Application
  • Digital Assets for Social Media
  • Search Engine Optimisation (SEO)
  • Google Data Studio Analytics Reporting
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The design phase began with the creation of wireframe sketches using Balsamiq Mockups, showing the primary navigation and content structure of each page.

Wireframes and Mockup | Highland Kilt Connections

Wireframes and Mockup | Highland Kilt Connections

The next phase of the design was to create a mockup using Sketch for Mac, which shows the final imagery, colours and fonts. The website was designed with captivating imagery, simple fonts and subtle animation to appeal to the target audience of wedding grooms. Red was introduced in button and element active states as this ties in with the colours of the company branding.

Mood Board | Highland Kilt Connections

Mood Board | Highland Kilt Connections

The typeface used on the website is Verdana, which is used for body text and headings. This is because Verdana is a sans serif and makes large blocks of text easier to read.

The designs were showcased on Invision, which allowed the client to be involved in the design process and provide feedback whenever they wanted to.


The website was developed using WordPress so that the content can be easily maintained to keep content fresh in the future. Some of the main plugins used include ACF Pro and Yoast.

Kilt Outfit | Highland Kilt Connections

Kilt Outfit | Highland Kilt Connections

One of the key features of the site is the Kilt Outfits finder application, which showcases the great range of exclusive tartans provided by the company. The pages were created using a custom post type on WordPress so the content is scalable and easily maintained. The kilt outfits can be filtered by style, colour and name – this was done using jQuery and custom parameters in the URL. The customer is then directed to the appropriate store in order to complete the order.

The initial launch of the website was such a success that the client wanted to work with me on follow-up projects. One major addition to the website was the Tartan Gifts and Accessories page where the client offers their customers a range of custom gift products. The additional challenge was to create categories of products and display unique content on each product page depending on the category chosen.

Tartan Gifts and Accessories | Highland Kilt Connections

Tartan Gifts and Accessories | Highland Kilt Connections

The website is optimised for all device types, meaning the user has a great experience on mobile, tablet and desktop. The website also makes use of an SSL security padlock, meaning it is safe and users can trust in the security of the website.

Home, Kilt Outfit and What We Do Mobile Mockups | Highland Kilt Connections

Home, Kilt Outfit and What We Do Mobile Mockups | Highland Kilt Connections

SEO and Analytics Report

I was responsible for the implementation of the on-page and technical SEO – some key considerations include mobile-friendliness and page speed optimisation. A content delivery network (CDN) was used to optimise assets and improve loading times.

Sample Analytics Report | Google Data Studio

Sample Analytics Report | Google Data Studio

Disclaimer – The analytics report shown above is a sample report that highlights the potential insights that can be obtained. Any client data is collated privately and is not shown to the wider public.

Custom events are tracked on the website using Google Tag Manager so the company can track the performance of contact enquiries and products.

After the launch of the website, I created an analytics dashboard so that the performance of the website could be monitored. Highland Kilt Connections have a better understanding of their customers and how they use the website. Therefore, the client can make better-informed business decisions for their online strategy.

The Results

Within six months of the launch of the new website, I was able to showcase the following results:

Increase in


Increase in


Increase in

What the Client Said:

“We are really happy with the final website, we think it does a great job of showing off our range of exclusive tartans. The whole process was really smooth and we were happy with the service we got and the price that we paid.

We were happy to use Declan again for additional work carried out on the website and would use him again when we have more ideas in the future.”

– Highland Kilt Connections

A Selection of Some of my Best Work

I have completed a variety of client projects from a diverse set of industries – as well as a few conceptual projects. Have a look over my portfolio projects and get inspired about our next project.

The White Dress Bridal

The White Dress are a Scottish bridal boutique chain that offers a wide range of dresses and gowns for bridal parties and events.

They required a website that would give them an online home and showcase their range of bridal gowns and accessories.

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The Cou Cou Corner Cocktail Bar

The Cou Cou Corner is a conceptual premium Caribbean cocktail bar based in the city centre of Edinburgh.

They provide a range of Caribbean cocktails and food in addition to live music and masterclasses. The primary target audience is white-collar workers and tourists.

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Money Tree Expense Tracker App

Money Tree is a conceptual expense-tracking app that allows you to monitor your spending and budget more confidently.

The app provides reports that encourages users to budget and identify where suitable changes could be made to achieve better financial health.

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Almond Valley Property Centre

Almond Valley Property Centre are a letting agency who offers residential letting and property management across West Lothian.

They required a website that would advertise the letting services they provide, along with a dynamic feed of the latest available properties.

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Caledonian Airlines UX Design

Caledonian Airlines is a UX design project that I did as part of a professional diploma course from the UX Design Institute.

The project task was to design an intuitive airline booking experience that is based on a deep understanding of target users, which provides the airline with a competitive advantage.

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Front-End Developer with an Eye for Design

I am a Web Developer specialising in front-end development. My strength is turning a design mockup into a dynamic, interactive web application. I enjoy making an app fun and engaging for users, whilst having strategic business goals in mind.

I graduated from Napier University in 2016 and also have a Diploma in UX Design. My agency and freelance experience mean I can offer your company a diverse skillset covering web development, digital design and SEO.

Learn More About Me

Ready to Work Together?

Do you have a project that you want to work together on or want to hire me as part of your team? If so, I would love to hear from you.