New Branding and Logo
Pilot Light Plumbing and Heating required the creation of new branding, primarily a new logo. The new digital identity was then used in various media such as van prints, staff uniforms and magazine adverts.
The Pilot Light logo features a blue illustration, which represents the blue pilot light flame – I created the logo using Adobe Illustrator.
The Raleway font was selected and the font is upper case to provide branding authority and trust with the customer.
The design phase began with the creation of wireframe sketches using Balsamiq Mockups, showing the primary navigation and content structure of each page.
The next phase of the design was to create a mockup using Adobe XD, which shows the final imagery, colours and fonts. Roboto was used for body text as it is a sleek font that helps the user read blocks of text more easily. The colour scheme is predominantly black and white as this ensures easy readability of the text. Blue is introduced in background colours as well as button and element active states, as this ties in with the colours of the company logo and improves website branding cohesion.
The designs were showcased on Adobe XD, which allowed the client to be involved in the design process and provide feedback whenever they wanted to.
Digital assets were also created for the company’s social media so that the user has a consistent experience on the new website and updated social media account.
The services page was designed to be image-heavy and text-light, so the customer can identify a service quickly and easily, without having technical knowledge.
The project pages were designed in a blog-post style, which guides the customer through the process of work that was completed. This way, the customer understands the process more clearly and can gain inspiration for the work they want to be done in their property.
The website is optimised for all device types, meaning the user has a great experience on mobile, tablet and desktop. The website also makes use of an SSL security padlock, meaning it is safe and users can trust in the security of the website.
SEO and Analytics Report
I was responsible for the implementation of the on-page and technical SEO – some key considerations include mobile-friendliness and page speed optimisation. A content delivery network (CDN) was used to optimise assets and improve loading times.
Disclaimer – The analytics report shown above is a sample report that highlights the potential insights that can be obtained. Any client data is collated privately and is not shown to the wider public.
Custom events are tracked on the website using Google Tag Manager so the company can track the performance of contact enquiries such as contact forms, emails and telephone calls.
After the launch of the website, I created an analytics dashboard so that the performance of the website could be monitored. Pilot Light Plumbing and Heating have a better understanding of their customers and how they use the website. Therefore, the client can make better-informed business decisions for their online strategy.